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Google como la empresa del siglo XXI
El objetivo de Google es claro: ordenar toda la informacion del mundo. Pero, lo que me llama la atencion es, ademas de su objetivo ambiciosisimo, su entorno de trabajo.

Las empresas del siglo XX atraen a los trajadores mas brillantes ofreciendo ventajas economicas. Sin embargo, Google atrae a sus trabajadores, los mejores ingenieros informaticos del mundo, ofreciendo el mejor entorno de creatividad del mundo.

The Hacker Ethic and the Spirit of the information age se publico hace algun tiempo. Este libro habla sobre el mundo de los hackers. Como podemos imaginar a traves de su titulo, este libro compara los hackers con el gran libro de Max Weber, The protestant ethic and the spirit of capitalism que habla sobre nuestra sociedad cotidiana.
Mediante este libro, el gran objetivo de los hackers es su trabajo, por encima de cualquier otro aspecto de su vida. Por eso se dedican a el demostrando un gran esfuerzo. A saber, lo que el libro realmente explica el gran cambio de nuestro comportamiento habitual como humanos. Google entiende este cambio y, de hecho, el gran exito de la empresa se basa en interiorizar este pensamiento en su sistema de trabajo. Por tanto, reconoce que lo mas importante para desarrollar un trabajo excelente es el entorno de creatividad y por eso da a sus trabajadores maxima libertad: el 70% del tiempo tienen que dedicarse a su trabajo y el 20% a desarrollar su creatividad.

Muchas gente dicen que el invento mas importante e innovador de Google es el algoritmo " Page Rank" que organiza las paginas web por orden de importancia. Sin embargo, parece que lo que esta haciendo Google es mantener la motivacion de los trabajadores para atraer a los mejores y para conseguir una mayor productividad. En este sentido, Google es una empresa muy diferente a las demas de nuestro siglo.
| Google | 17:45 | comments(135) | trackbacks(1) | ↑PAGE TOP -
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Google como la empresa del siglo XXI
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